Getting to know your ideal customer
So now that you’ve identified your ideal customer, surely you can kick back at the pool with your cocktails and take a breather… yet you’ve only just started – so first, take a break...
What is Marketing to you?
As a small business owner, I am sure you have already looked into and learned what marketing is, yet with so many negative perceptions around the idea of what marketing is, I have to wonder...
Why Content Alone Won’t Result in Sales and What you can do about it:
Do you ever feel you are creating content for contents sake? Is it sucking up your time, resources and energy? While you’ve published, shared and shouted...
Identifying your ideal customer/target audience is one of the foundations of a good marketing plan and can have a significant impact on your messaging and results, thankfully they are not mythical creatures hiding in the forest. Here is a...
Skipping the basics of marketing, will leave you feeling a little lost, which is why it's critical to create a mission and vision - it helps to set your north star and get you growing in the right direction.