Is it true that extroverts are better at marketing than Introverts?
There are so many preconceptions around both marketing and the mistaken belief that extroverts do it better.
It reminds me of the saying ‘The squeaky wheel gets all the attention'....
Should you Outsource your Marketing?
As a small business owner or solo entrepreneur, the list of tasks, roles and to-do lists can be overwhelming. We initially start our business to follow our passion and share our skills, craft, and knowledge...
Is it just me, or have you also noticed an incredibly excessive amount of tools and services available for every aspect of your business? So many that you are not even sure where to start or find the right...
Getting to know your ideal customer
So now that you’ve identified your ideal customer, surely you can kick back at the pool with your cocktails and take a breather… yet you’ve only just started – so first, take a break...
What is Marketing to you?
As a small business owner, I am sure you have already looked into and learned what marketing is, yet with so many negative perceptions around the idea of what marketing is, I have to wonder...
Why Content Alone Won’t Result in Sales and What you can do about it:
Do you ever feel you are creating content for contents sake? Is it sucking up your time, resources and energy? While you’ve published, shared and shouted...
Identifying your ideal customer/target audience is one of the foundations of a good marketing plan and can have a significant impact on your messaging and results, thankfully they are not mythical creatures hiding in the forest. Here is a...
Do you know what success for your small business looks like for you? Have you taken the time to sit down and think about it?
Or is your version of 'success' the same as those around you? Planted in your...
Skipping the basics of marketing, will leave you feeling a little lost, which is why it's critical to create a mission and vision - it helps to set your north star and get you growing in the right direction.
Best practices to optimise your website for visitors and search engines
Once you have all the basics of your website done and close to perfect, you'll be wanting to kick back, relax and hit publish, yet there are a few...